Today we’re answering the question, why are Hydro Flasks so popular and expensive, and are they still worth it in 2022 and 2023?  Are Hydro Flasks good, and are they worth the price?

At BottlePro, we’ve been involved in the niche world of large water bottles since we released our first cup holder adapter in 2015, so we’ve seen and tested our fair share of bottles.  Here we’ll give you a quick history of Hydro Flask, and by the end of it you’ll know more than you thought you ever needed to know about water bottles.  Then we’ll give our thoughts and recommendations about Hydro Flasks in particular, and we’ll also let you know some good alternatives to Hydro Flasks in 2022 and 2023, especially if you’re looking for a gift for the Holidays.

If you'd rather watch a video than read a post, you're in luck!  In this video, we review the history of Hydro Flasks and give our recommendations on whether it's still worth buying one in 2022 or 2023.  We'll also let you know some good alternatives.  The video mostly reviews the same info as the blog post below.

Before Hydro Flask, the most common reusable water bottles that focused on the outdoor recreation industry were plastic bottles, like Nalgenes, or single-wall stainless steel bottles like Klean Kanteens.  Both bottle types have their own benefits and drawbacks, which we go into more detail in our previous post.  There were also some insulated bottles like Stanleys, but they had a mostly rugged design that focused on utility.  Each bottle brand had a loyal following in the outdoor recreation community, and to many outsiders it seemed like the market was saturated.
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But then came along Hydro Flask, and everything changed.  The company was founded in 2009 and quickly began building a cult-like following of devoted users in the outdoor recreation community, particularly in Hawaii and on the western US coastal states.  The company moved to Bend, Oregon, which is where Hydro Flask is still headquartered today.

By 2012 as Hydro Flask really started gaining popularity, you may have started noticing people, usually Gen Z’s or Young Millennials, carrying these bottles.  Popularity continued to steadily increase until it peaked in 2019, when the Gen Z the subculture known as “VSCO girls” received a lot of press and attention.

​Since peaking in 2019, Hydro Flask’s search popularity based on Google Trends has fallen significantly.  But the trend curve has mostly leveled off and continues to be significant, vastly out-performing previous market leaders like Nalgene and Klean Kanteen.

Even when you know that Hydro Flasks are popular, that still doesn’t answer the question of why they became popular.  So how did Hydro Flask become such a staggering success as a brand and company?  There are a few reasons, including having a high-quality product, marketing very effectively, and honestly, having some lucky timing.

Hydro Flask had a great product, but so did many other similar bottle brands at the time.  Nalgenes had color options and are very durable.  Klean Kanteens had the easy-to-clean, plastic and BPA-free stainless steel option covered.  Stanleys and other thermos-style mugs had insulation.  But Hydro Flask was the first company to effectively combine all those benefits into one bottle.  ​

Even still, the rise of Hydro Flask cannot be fully explained without also considering the rise of social media, particularly Instagram.  Instagram was launched in 2010, and it quickly became the must-have app for younger generations.  With Hydro Flask starting around the same timeframe and targeting similar customers, they were a natural fit.  Hydro Flask began gaining traction from influencers, followers, and fans posting pictures of their colorful bottles, and with a healthy dose of FOMO, Hydro Flasks quickly became the go-to water bottles for eco-conscious Gen Z’s and Millennials.

​There is no doubt that Hydro Flask would not have become as widespread and popular without Instagram.

​Of course, all those factors don’t matter without execution, and you really have to hand it to Hydro Flask with what they accomplished.  The company is a great example of what effective planning and execution can accomplish with a little bit of luck and timing. 

So now you know more than you ever thought you needed to know about the history of Hydro Flask.  The original question remains: is a Hydro Flask still worth buying in 2023?  With a price tag of roughly $50 for their 40oz, it’s a sizeable purchase for most people and families.
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The answer is a little subjective and depends on your situation.

If you’re doing OK financially and you want to buy a great product that will last for many years, it’s hard to go wrong with a Hydro Flask.  They make great products, and we’ve been using Hydro Flasks for over a decade.  Invest in a 32oz or 40oz bottle and you’ll find it much easier to stay hydrated wherever you go, and you’ll look great doing it.  Or if you really want a well-known bottle brand but aren’t into Hydro Flasks, consider YETI, which also makes a great range of bottles that are at similar price points.

But it’s almost 2023, not 2012.  Back in 2012, there weren’t many other alternatives for insulated, colorful water bottles.  Nowadays, we see new bottle brands pop up every month.  And honestly, many of them are just as good as Hydro Flasks and come with more accessories, all for a lower price.

​Based on what we’ve seen, you can just think of Hydro Flask’s logo as $10-$20 of your purchase. For many people, why spend that extra cost when you can get a great bottle from a company like Iron Flask, ThermoFlask, Takeya, Simple Modern, COLDEST, RTIC, or Hydro Cell (and on and on and on).

With the ever-expanding list of companies selling Hydro Flask ripoffs, we recommend sticking to the established competitors to make sure quality is up to par.  Here are a few of our favorite alternatives to Hydro Flask in 2022 and looking ahead to 2023.  We stuck to 40oz bottles for consistent comparisons.

There are a lot of water bottle options in 2022, with more certainly coming onto the market in 2023.  Many of these are great alternatives to expensive Hydro Flasks.  But while each person may have their own reasons to buy from one brand or another, we believe the best water bottle is the one you’re using (as long as it’s reusable).  Get a bottle for yourself, a friend, or a family member, and it’ll help improve hydration habits while also minimizing plastic waste from single-use bottles.  And those are both wonderful reasons to invest $20-$50 in a new bottle that you can reuse for years to come.

I'll be 35 years old tomorrow, and I've had a soda habit since I was a kid.  Growing up, it wasn't uncommon for me to drink 2, 3, or even 4 sodas per day.  As you might guess, I've also been overweight most of my life too, which is certainly not a coincidence.  But at 35, I finally kicked my soda habit.  I'm down almost 10 pounds this year, and best of all, I feel like what I'm doing is sustainable.

​Here's what's working for me, and hopefully it'll help you on your journey too.

Google Trends - Searches for "Low Sugar" for the Previous Five (5) Years

Of all the ways that consumers regularly ingest sugar, sugary beverages are the primary culprits.  These include:

• Sodas 
• Sports drinks
• Fruit juices
• Energy drinks
• Coffee or tea with added sugar

According to the American Heart Association, the maximum recommended sugar intake is 36 grams of sugar per day for men.  For women, it's 25 grams.  Each one of the drink examples above is either right at those limits or way above them, all from one drink.

Seeing how bottle and can sizes vary, it's also interesting to look at the sugar concentration as shown below.

​One of the more surprising realizations for most people is how most fruit juices really aren't good for you.  Sure they provide some benefits like vitamins and other nutrients, so in that way they are better than sodas.  But the sugar content per ounce for Minute Maid orange juice is essentially the same as a Coke!

There are plenty of people smarter than me that study this topic for their day jobs, so I'll leave it to them to provide additional details and research about sugar and health.  Here are some of the more helpful articles we've read.

The Centers for Disease Control and Prevention: Guidance on Added Sugars

WebMD: How Sugar Affects Your Body

American Heart Association: How Much Sugar is too Much?

Healthline: 11 Reasons Why Too Much Sugar is Bad for You

And keep in mind that diet sodas aren't free-and-clear of problems either.  There is growing evidence that drinks with artificial sweeteners like aspartame and sucralose are bad for you as well, as discussed here.

After reading articles about how sugar essentially acts like a poison and how sodas in particular are "empty calories" that provide no nutritional benefit, I knew it was in my best interest to quit.

Each time I tried to change, I would start off a few days or weeks without sodas, but then I would slip and start drinking them again.  The most common backfiring strategies I used were:

• Comforting: "I had a rough day.  A soda will make me feel better."
• Celebrating: "I had a good day.  I'll have a soda to celebrate." (ironic, right?).
• Rationalizing Now vs Future: "I'll have one soda today and get back on the soda diet starting tomorrow."  Or, "I have many more years to develop better habits, so one soda today won't kill me."

The reason that these backfiring strategies worked on me was that I hadn't determined what my real motivation was yet.  I said I wanted to lose weight, and that can work for many people.  But the problem, for me, is that I'm fairly comfortable in my own skin already.  Also, I have always been overweight so it's not easy for me to truly realize how much better I might feel to achieve a healthy weight.  It was more abstract.

But as I got older, something happened.  I started thinking more about how little time we truly have, and how chronic diseases that we always read about and learned of back in school are very real.  And then someone very close to me passed away.  He smoked most of his life, and though he was finally able to quit a few years ago, by then the damage was done.  He developed cancer and passed away earlier this year.  He urged me to improve my habits now and to learn from his life experiences.  This changed my motivational focus.

Honestly, I've used all of the strategies listed above to varying degrees.  But the ones that helped me the most are #1 and #4.  By drinking more water, I've been able to feel fuller and am less likely to drive to the store for a soda.  And by using a flavored drink alternative, I can still take a break from "boring" water each day and satisfy my need for flavor.

This is what's working for me.

Need another bottle?  Check out Hydro Flask's Amazon store.

The Colorado National Monument is a relatively lesser-known park, at least compared to nearby Arches and Canyonlands in Moab, Utah.  But as Grand Junction locals know, that almost makes it better.  You won't get the massive crowds like you do around Moab, and the scenery is out of this world.  Here's our recap of our hike on the amazing Independence Monument hike, starting from the lower trailhead.