What's the Big Deal with Hydro Flasks?Today we’re answering the question, why are Hydro Flasks so popular and expensive, and are they still worth it in 2022 and 2023? Are Hydro Flasks good, and are they worth the price? At BottlePro, we’ve been involved in the niche world of large water bottles since we released our first cup holder adapter in 2015, so we’ve seen and tested our fair share of bottles. Here we’ll give you a quick history of Hydro Flask, and by the end of it you’ll know more than you thought you ever needed to know about water bottles. Then we’ll give our thoughts and recommendations about Hydro Flasks in particular, and we’ll also let you know some good alternatives to Hydro Flasks in 2022 and 2023, especially if you’re looking for a gift for the Holidays. Quick SummaryWe know you're busy!
If you're looking for less expensive alternatives to Hydro Flask, here are some of our favorites. Keep reading the rest of the post or watch the video for more details. Click the links below to see these products on Amazon
Why are Hydro Flasks so Popular and Expensive, and What are Good Alternatives? (A Video Review)If you'd rather watch a video than read a post, you're in luck! In this video, we review the history of Hydro Flasks and give our recommendations on whether it's still worth buying one in 2022 or 2023. We'll also let you know some good alternatives. The video mostly reviews the same info as the blog post below. What's with big water bottles?For most people, water bottles are not a huge part of their life or their daily routine. But many people won’t leave their house without their favorite water bottle by their side, and this group of people is growing every day. Large reusable water bottles are winning over an increasing number of people for many reasons, with the most common being to improve hydration habits, to limit plastic waste, and to keep a cool drink nearby on a hot day (or vice-versa). Even if you don’t think much about bottles, we bet you’ve noticed more and more people carrying around awkwardly-large water bottles, particularly in the last 5-10 years. The bottle brand with the most meteoric rise in popularity during that period is without a doubt Hydro Flask. But when you first look up Hydro Flask, one of the first things you’ll notice is the price tag. And today, with high inflation and an economic downturn, budgeting is becoming more essential for many people and families. Which makes many people ask, why are Hydro Flasks so popular and expensive? And are Hydro Flasks still worth buying in 2023? When did Hydro Flasks Become Popular?Before Hydro Flask, the most common reusable water bottles that focused on the outdoor recreation industry were plastic bottles, like Nalgenes, or single-wall stainless steel bottles like Klean Kanteens. Both bottle types have their own benefits and drawbacks, which we go into more detail in our previous post. There were also some insulated bottles like Stanleys, but they had a mostly rugged design that focused on utility. Each bottle brand had a loyal following in the outdoor recreation community, and to many outsiders it seemed like the market was saturated. But then came along Hydro Flask, and everything changed. The company was founded in 2009 and quickly began building a cult-like following of devoted users in the outdoor recreation community, particularly in Hawaii and on the western US coastal states. The company moved to Bend, Oregon, which is where Hydro Flask is still headquartered today. By 2012 as Hydro Flask really started gaining popularity, you may have started noticing people, usually Gen Z’s or Young Millennials, carrying these bottles. Popularity continued to steadily increase until it peaked in 2019, when the Gen Z the subculture known as “VSCO girls” received a lot of press and attention. Since peaking in 2019, Hydro Flask’s search popularity based on Google Trends has fallen significantly. But the trend curve has mostly leveled off and continues to be significant, vastly out-performing previous market leaders like Nalgene and Klean Kanteen. Why did Hydro Flasks Become so Popular?Even when you know that Hydro Flasks are popular, that still doesn’t answer the question of why they became popular. So how did Hydro Flask become such a staggering success as a brand and company? There are a few reasons, including having a high-quality product, marketing very effectively, and honestly, having some lucky timing. Hydro Flask had a great product, but so did many other similar bottle brands at the time. Nalgenes had color options and are very durable. Klean Kanteens had the easy-to-clean, plastic and BPA-free stainless steel option covered. Stanleys and other thermos-style mugs had insulation. But Hydro Flask was the first company to effectively combine all those benefits into one bottle. Even still, the rise of Hydro Flask cannot be fully explained without also considering the rise of social media, particularly Instagram. Instagram was launched in 2010, and it quickly became the must-have app for younger generations. With Hydro Flask starting around the same timeframe and targeting similar customers, they were a natural fit. Hydro Flask began gaining traction from influencers, followers, and fans posting pictures of their colorful bottles, and with a healthy dose of FOMO, Hydro Flasks quickly became the go-to water bottles for eco-conscious Gen Z’s and Millennials. There is no doubt that Hydro Flask would not have become as widespread and popular without Instagram. Of course, all those factors don’t matter without execution, and you really have to hand it to Hydro Flask with what they accomplished. The company is a great example of what effective planning and execution can accomplish with a little bit of luck and timing. Is a Hydro Flask Worth Buying in 2023?So now you know more than you ever thought you needed to know about the history of Hydro Flask. The original question remains: is a Hydro Flask still worth buying in 2023? With a price tag of roughly $50 for their 40oz, it’s a sizeable purchase for most people and families. The answer is a little subjective and depends on your situation. If you’re doing OK financially and you want to buy a great product that will last for many years, it’s hard to go wrong with a Hydro Flask. They make great products, and we’ve been using Hydro Flasks for over a decade. Invest in a 32oz or 40oz bottle and you’ll find it much easier to stay hydrated wherever you go, and you’ll look great doing it. Or if you really want a well-known bottle brand but aren’t into Hydro Flasks, consider YETI, which also makes a great range of bottles that are at similar price points. But it’s almost 2023, not 2012. Back in 2012, there weren’t many other alternatives for insulated, colorful water bottles. Nowadays, we see new bottle brands pop up every month. And honestly, many of them are just as good as Hydro Flasks and come with more accessories, all for a lower price. Cost for the LogoBased on what we’ve seen, you can just think of Hydro Flask’s logo as $10-$20 of your purchase. For many people, why spend that extra cost when you can get a great bottle from a company like Iron Flask, ThermoFlask, Takeya, Simple Modern, COLDEST, RTIC, or Hydro Cell (and on and on and on). What are Good Alternatives to Hydro Flask in 2023?With the ever-expanding list of companies selling Hydro Flask ripoffs, we recommend sticking to the established competitors to make sure quality is up to par. Here are a few of our favorite alternatives to Hydro Flask in 2022 and looking ahead to 2023. We stuck to 40oz bottles for consistent comparisons. Mid-Range Alternative
Budget-with-Accessories Alternative
Gift for Two (or a Spare for You!)
In ConclusionThere are a lot of water bottle options in 2022, with more certainly coming onto the market in 2023. Many of these are great alternatives to expensive Hydro Flasks. But while each person may have their own reasons to buy from one brand or another, we believe the best water bottle is the one you’re using (as long as it’s reusable). Get a bottle for yourself, a friend, or a family member, and it’ll help improve hydration habits while also minimizing plastic waste from single-use bottles. And those are both wonderful reasons to invest $20-$50 in a new bottle that you can reuse for years to come. Want to take your favorite bottle to the next level?Check out our Amazon store for fun and helpful accessories, like fruit infusers, cup holder adapters, and carrying slings.
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Hydration is KeyAt BottlePro, our motto is Health Through Hydration. One major health risk that can be avoided through proper planning is to have enough water for your hike. We've lived in the desert in Utah and western Colorado for 10 years, we've done A LOT of hikes in these areas where planning water needs is absolutely critical. We learned early on how essential it is to bring more water than you think you might need. In this video, we talk through how much water you should bring on a hike, including best practices and recommendations so you can adventure safely. And one major recommendation that we didn't specifically say in the video is to time your hike properly. If it's July and you're in the hot desert, you might want to start hiking before sunrise and finish by noon. We indirectly covered this in the video when talking about taking temperatures into account, but we wish we had made this recommendation more explicitly in the video. You wouldn't believe the number of hikers we've seen around here start long trails in the middle of the summer heat with just a small disposable water bottle! Video TranscriptHiking is a great activity both for your physical and mental health, but if not planned properly, hiking can be dangerous. Every year, there are stories about people who have close calls or even die while hiking due to dehydration or hyperthermia, aka an overheated body. Most incidents involve people who are hiking a new trail and may be unfamiliar with the area and the climate. This is especially true with tourists in desert areas like in Arizona, California, Utah, New Mexico, and Colorado, but it can happen to anyone, anywhere. Here we’ll review best practices and guidelines to help you stay properly hydrated on your next hiking adventure. Have a Hydro Flask or other large bottle?Check out our Amazon store for fun and helpful accessories, like fruit infusers, cup holder adapters, and carrying slings.
Step 1: Research Your RouteThe first rule of hiking is to plan ahead and know how long you’ll be gone. There’s a big difference between a 3 mile flat hike in the forest and a 3 mile hike with 2000’ of elevation gain and no shade in the desert. Always look up the trail details from a site like:
(Click on an image below to link that site's Mt Garfield hike entry as an example.) Step 2: Estimate How Long You'll Be HikingIn general, it takes most people between 30 and 60 minutes to hike 1 mile. That’s a pretty big range, and your rate depends on a variety of factors including your own personal fitness, the elevation gain, the terrain (like if it’s sandy or involves scrambling), and the weather. And if you have children in your group or if you like to stop to take a lot of pictures, it will almost certainly take longer. Again, Alltrails.com is a great resource you can use to estimate the hiking time, and it’s based on results from other hikers so it takes factors like elevation gain and terrain into account. But it may still be a good idea to plan on needing more time if you’re not in the best shape or if you’re hiking a new trail. Step 3: Estimate How Much Water You’ll Need According to REI, a good rule-of-thumb is to have roughly 17 ounces (a half-liter) of water for each hour of moderate activity in moderate temperatures. Adjustments You’ll have to use your own judgement on how to adjust that number based on factors for each hike, like your familiarity with the hike, your fitness level and health, your age, the temperature and humidity, and the elevation gain and terrain. If you’re new to hiking or are trying a new route, we recommend doubling the rule-of-thumb and bringing 34 ounces, or roughly 1 liter, per hour that you expect to be hiking, especially if temperatures will be over 80 degrees Fahrenheit. Once you get through these steps, you should have a good idea on how much water you should bring on your next adventure. Check out our next video to see our recommendations on the best water bottles and bladders to bring on hikes. Want to take your favorite bottle to the next level?Check out our Amazon store for fun and helpful accessories, like fruit infusers, cup holder adapters, and carrying slings.
Follow along as we tackle this tough, but fun hike!Located in Palisade, Colorado off of G Road.
Hydration products we used (follow the links to Amazon) 1) Hydro Flask 40oz Wide Mouth 2) BottlePro Cup Holder Adapter 3) SplashPro Splash Guard 4) HikerPouch Leather Bottle Sling Click the link below to see the video on InstagramLoose Leaf Tea in Hydro Flasks - A Match Made in HeavenMany people search Google for things like:
We get a lot of questions about this too. Hydro Flasks are primarily used for water, but plenty of people would love it if they could have different flavors, like fruit infused water, coffee, or tea. In particular, tea is what we're focusing on today. And check out our FlavorFuze Steel Mini demo video at the end!Can You Make Hot Tea in a Hydro Flask?
And unlike some concerns with plastic and even aluminum, from what we have found, stainless steel won't leach chemicals or pollutants into your beverage. Flaske has a great article covering more details about the question of "Are Stainless Steel Water Bottles Safe to Drink From." So does Elemental Bottles, where they recommend looking for bottles that are either made from #304 or 18/8 stainless steel (Hydro Flasks are made from 18/8). We highly recommend checking these articles out if you have any other questions or concerns. Best Hydro Flask Bottles for TeaYou should also consider what type of Hydro Flask you want to use, since that can have an effect on which type of tea infuser will work best.
Tea Infusers for Wide Mouth Hydro Flasks (like the 12/16/20oz Coffee Bottles and also 32oz/40oz Bottles)Now that we know putting hot tea in stainless steel bottles like Hydro Flasks is safe, let's look at the best ways to do it! OPTION #1: MAKE IT SEPARATELYHistorically, the most common way to enjoy tea in your Hydro Flask has been to brew it outside of your Hydro Flask first. Then just pour the tea into your flask, and you're good to go. This is great for many people because they already have tea-making equipment. You'll also need to go this route if you are using a narrow-mouth Hydro Flask bottle.
OPTION #2: MAKE IT IN YOUR HYDRO FLASKYou can save yourself some extra dishes and time by brewing your tea right in your Hydro Flask! But this option can be a little trickier because not all tea infusers and strainers will fit in Hydro Flask bottles. The inside diameter of wide mouth Hydro Flasks is right around 2.1 inches across, so be sure that your strainer is smaller so it can fit!
FlavorFuze Steel Mini DemoMy Soda Habit Story
I'll be 35 years old tomorrow, and I've had a soda habit since I was a kid. Growing up, it wasn't uncommon for me to drink 2, 3, or even 4 sodas per day. As you might guess, I've also been overweight most of my life too, which is certainly not a coincidence. But at 35, I finally kicked my soda habit. I'm down almost 10 pounds this year, and best of all, I feel like what I'm doing is sustainable.
Here's what's working for me, and hopefully it'll help you on your journey too. Step 1: Know the Problem
If you're reading this, then you've likely already heard or read about the major health issues that can result from regularly eating or drinking high levels of sugar.
And a lot of other people have too, judging Google Trends. The interest-over-time for "Low Sugar" has been slowly-but-steadily increasing over the last several years.
Google Trends - Searches for "Low Sugar" for the Previous Five (5) Years
Of all the ways that consumers regularly ingest sugar, sugary beverages are the primary culprits. These include:
According to the American Heart Association, the maximum recommended sugar intake is 36 grams of sugar per day for men. For women, it's 25 grams. Each one of the drink examples above is either right at those limits or way above them, all from one drink.
Seeing how bottle and can sizes vary, it's also interesting to look at the sugar concentration as shown below. One of the more surprising realizations for most people is how most fruit juices really aren't good for you. Sure they provide some benefits like vitamins and other nutrients, so in that way they are better than sodas. But the sugar content per ounce for Minute Maid orange juice is essentially the same as a Coke!
There are plenty of people smarter than me that study this topic for their day jobs, so I'll leave it to them to provide additional details and research about sugar and health. Here are some of the more helpful articles we've read.
The Centers for Disease Control and Prevention: Guidance on Added Sugars WebMD: How Sugar Affects Your Body American Heart Association: How Much Sugar is too Much? Healthline: 11 Reasons Why Too Much Sugar is Bad for You And keep in mind that diet sodas aren't free-and-clear of problems either. There is growing evidence that drinks with artificial sweeteners like aspartame and sucralose are bad for you as well, as discussed here. Step 2: Find Your Real Motivation
You can always have a combination of motivations, and many of these are related (like weight loss and long-term health). But whatever the situation, the key is to figure out what primary focus and goal really motivates you.
A Personal Story - My New Motivation
After reading articles about how sugar essentially acts like a poison and how sodas in particular are "empty calories" that provide no nutritional benefit, I knew it was in my best interest to quit.
Each time I tried to change, I would start off a few days or weeks without sodas, but then I would slip and start drinking them again. The most common backfiring strategies I used were:
The reason that these backfiring strategies worked on me was that I hadn't determined what my real motivation was yet. I said I wanted to lose weight, and that can work for many people. But the problem, for me, is that I'm fairly comfortable in my own skin already. Also, I have always been overweight so it's not easy for me to truly realize how much better I might feel to achieve a healthy weight. It was more abstract. But as I got older, something happened. I started thinking more about how little time we truly have, and how chronic diseases that we always read about and learned of back in school are very real. And then someone very close to me passed away. He smoked most of his life, and though he was finally able to quit a few years ago, by then the damage was done. He developed cancer and passed away earlier this year. He urged me to improve my habits now and to learn from his life experiences. This changed my motivational focus.
Instead of just wanting to lose weight, my new focus became achieving better long-term health. This seemingly small change in my focus and goals made all the difference for me.
Step 3: Strategies for Change
Once you know what really motivates you, it's time to start thinking about how you'll make changes.
There are many strategies that you can use to cut out soda from your diet. Here are a few.
A Personal Story - My New Routine
Honestly, I've used all of the strategies listed above to varying degrees. But the ones that helped me the most are #1 and #4. By drinking more water, I've been able to feel fuller and am less likely to drive to the store for a soda. And by using a flavored drink alternative, I can still take a break from "boring" water each day and satisfy my need for flavor.
This is what's working for me.
Need another bottle? Check out Hydro Flask's Amazon store.
Step #4 (If Needed): Don't Be Afraid to Reset
Stopping any habit can have its ups and downs. It took me over a dozen attempts over the years before I reached sustainable change. Don't feel ashamed if you don't succeed initially. Re-evaluate your motivations and strategies, and keep trying.
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